TOAST WITH CARLOS

Carlos Ruiz

“I turn tequila and spirits into experiences worth remembering.”


Through guided tastings, cocktail experiences, and engaging events, I bring expertise, energy, and a genuine passion for bringing people together.

Tucson Tequila Tasting and Cocktail Experiences

with Carlos Ruiz

Bring your event to life with an engaging tequila and cocktail experience led by Carlos Ruiz. Through guided tastings, storytelling, and expert presentation, your guests can explore different tequila styles, discover the craft behind each pour, and gain a deeper appreciation for Mexico’s and Southern Arizona’s rich tequila and agave culture.

How it works

01 — Choose Your Experience

Tell us about your event and choose the tasting, educational presentation, cocktail class, or customized experience that's right for your group

02 — We Coordinate With Your Venue

Carlos works directly with your event host and venue to plan the experience. The venue or event host provides the tequila and other alcohol, while Carlos provides the education, presentation, and expertise.

03 — Carlos Brings it to Life

On the day of your event, Carlos leads your group through an engaging tasting, presentation or cocktail experience—sharing his expert knowledge of tequila, production, flavors, and cocktail techniques.

04 — Taste, Learn & Enjoy

Guests get to explore different tequilas, discover new flavors, and enjoy an interactive experience that's both educational and fun.

Team Building Events

Tastings and Cocktail Experiences

Restaurant Beverage Menu Consulting

Let’s Work Together

With more than 27 years of experience in the bar and beverage industry, Tucson's Carlos Ruiz brings extensive knowledge and a passion for tequila and spirits to every event. A certified tequila ambassador and trained as a wine sommelier, Carlos combines professional expertise with an engaging presentation style.

From guided tastings to tequila education and cocktail experiences, Carlos creates memorable, interactive experiences that give guests the opportunity to learn, taste, and discover something new.